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Writing

Tactics, strategy, and field notes for confronting power. Get Subvrt by email.

No offence

No offence

Generating offence is a weapon of the Establishment – and they’re using it on you. Here’s how to fight back.

The right kind of tension

The right kind of tension

Stop banner-waving and marching. Do something that catches headlines.

The PURPLE method

The PURPLE method

A step-by-step guide to winning battles against power.

Pants on fire in the Wild West

Pants on fire in the Wild West

What to do about lies on the internet.

The billionaire’s gaffe

The billionaire’s gaffe

Lessons from an empathy lapse.

A look at Don’t Look Up

A look at Don’t Look Up

Stop conveying facts, start evoking feelings.

A contrarian campaign to vaccinate the planet

A contrarian campaign to vaccinate the planet

How can governments do a better job of persuading people to get vaccinated against COVID? I went through all the best practices I could find, and wrote it up.

Who’s it for, and what are they dreaming of?

Who’s it for, and what are they dreaming of?

A crash course on targeting for your cause.

Empowering the Working Class: Tactics for Activists

Empowering the Working Class: Tactics for Activists

10 ways to expand your membership beyond ‘people like you’.

How to fix climate activism

How to fix climate activism

An interview with Dusan Pajovic: Green New Deal campaign coordinator, social psychologist, and radical activist.

The day you became a better typographer

The day you became a better typographer

Great typography is an activist’s secret weapon. Take your campaign material to the next level with these 9 tips.

What issue do you care about?

What issue do you care about?

Work with us to fix it.

Get yourself out of the way

Get yourself out of the way

How to rein in your ego for better activist results.

The story of the shark

The story of the shark

And how he made a campaign with bite.

It’s not always someone else’s fault

It’s not always someone else’s fault

On progressives’ inability to be self-critical, and the role of curiosity in activism.


I’m Mehran Khalili, a political consultant and photographer based in Athens. Get Subvrt — strategy and tactics for movements.