How-To
Practical guides for smarter activism. Check these out if you're looking for bulleted lists of things that work.
The ultimate campaigner
If you could build a Terminator to strike fear into the halls of power, what skills would it have?
Spiders and ideas
To make people more open to radical proposals, focus on addressing their fears. Make the unknown known.
How to hack the media’s biases
Biases are inherent to the production of journalism. Use them to get coverage for your cause.
Persuasion and summer
Notes on persuasion, a summary of what’s published here so far, reflections on where we’re at… and some summer imagery before the break.
A cheat sheet for working with media
A rough guide to getting coverage for your cause — the smart way.
Cheap talk, measurable action
If you want to hit power where it hurts, pay attention to what it does as well as says. And work to close measurable gaps, rather than abstract ones.
Should you make it official?
The pros and cons of creating a legal entity for your grassroots activism.
How to build a team of activists in a pandemic
A proven method for turning strangers into collaborators for a cause.
Introducing Campaign Accelerator
A new project I’m working on to support targeted, local, grassroots campaigns.