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How-To

Practical guides for smarter activism. Check these out if you're looking for bulleted lists of things that work.

Do it yourself?

Do it yourself?

On the tension between providing services to people directly, and confronting power with your campaigns.

When campaigns implode

When campaigns implode

And how to ensure it doesn’t happen to yours.

Anti-war protests that work

Anti-war protests that work

For Ukraine: Resources on how to protest war in a way that might have an impact.

The right kind of tension

The right kind of tension

Stop banner-waving and marching. Do something that catches headlines.

The PURPLE method

The PURPLE method

A step-by-step guide to winning battles against power.

A look at Don’t Look Up

A look at Don’t Look Up

Stop conveying facts, start evoking feelings.

A contrarian campaign to vaccinate the planet

A contrarian campaign to vaccinate the planet

How can governments do a better job of persuading people to get vaccinated against COVID? I went through all the best practices I could find, and wrote it up.

Who’s it for, and what are they dreaming of?

Who’s it for, and what are they dreaming of?

A crash course on targeting for your cause.

Empowering the Working Class: Tactics for Activists

Empowering the Working Class: Tactics for Activists

10 ways to expand your membership beyond ‘people like you’.

How to fix climate activism

How to fix climate activism

An interview with Dusan Pajovic: Green New Deal campaign coordinator, social psychologist, and radical activist.

The day you became a better typographer

The day you became a better typographer

Great typography is an activist’s secret weapon. Take your campaign material to the next level with these 9 tips.

What issue do you care about?

What issue do you care about?

Work with us to fix it.

Get yourself out of the way

Get yourself out of the way

How to rein in your ego for better activist results.

The story of the shark

The story of the shark

And how he made a campaign with bite.

A smarter way to organise

A smarter way to organise

Meet the coordinated do-ocracy: a model for taking decisions, managing your work, and ensuring your activist projects kick ass.


I’m Mehran Khalili, a political consultant and photographer based in Athens. Get Subvrt — strategy and tactics for movements.